YES!!! Such an important reality for us to reckon with. I’ve been embracing AI for comms … and learning to appreciate what it can do for me. It’s also helping me envision new ways I can service clients. The fresh perspectives and opportunities are very compelling if we can be open to the journey.
I still wonder how we'll fill the bottom of the Comms ladder with talent if entry-level Comms jobs are being taken by AI. It's not like you can start in Comms at a Senior Manager-level and start performing somewhat strategically without knowing the basics.
Butttt... hear me out.... what if AI is able to reinvent how we think about comms to the point that the senior manager level activities are actually the entry point -- with writing, media lists, messaging creation, and basic research tactics all taught and automated through AI projects, and the knowledge / education starts at the human connection & strategy around influence and relationships.
Throw what you know about titles and tactics out the window and imagine if we could scale our most senior roles beyond what we're delivering now to support needs we don't even know exist yet.... making S.Manager actually the new beginning! It's so fun to think this way!!
YES!!! Such an important reality for us to reckon with. I’ve been embracing AI for comms … and learning to appreciate what it can do for me. It’s also helping me envision new ways I can service clients. The fresh perspectives and opportunities are very compelling if we can be open to the journey.
The comms industry has so much to offer if we can stop fearing AI and start imagining possibilities
I still wonder how we'll fill the bottom of the Comms ladder with talent if entry-level Comms jobs are being taken by AI. It's not like you can start in Comms at a Senior Manager-level and start performing somewhat strategically without knowing the basics.
Butttt... hear me out.... what if AI is able to reinvent how we think about comms to the point that the senior manager level activities are actually the entry point -- with writing, media lists, messaging creation, and basic research tactics all taught and automated through AI projects, and the knowledge / education starts at the human connection & strategy around influence and relationships.
Throw what you know about titles and tactics out the window and imagine if we could scale our most senior roles beyond what we're delivering now to support needs we don't even know exist yet.... making S.Manager actually the new beginning! It's so fun to think this way!!