In this episode of the Smart in Public podcast, the Katies discuss the significance of data storytelling across executive messaging, narrative creation, cross-functional campaign development, industry positioning, and public relations. They explore various types of data research, the importance of sample size, and how to effectively leverage data for storytelling and media engagement. The conversation walks comms & marketing leaders how to strategically plan and collaborate across business functions to maximize the impact of data-driven narratives.
Takeaways
What data storytelling programs are and how they can can be a critical communication tool
Learn good and bad examples of data storytelling
Why sample size is essential for credible research findings
Where data can fill gaps in narratives where proof points are lacking
How to successfully collaborate across business functions to enhance the impact of data
Why timing is key when releasing data to align with external events
When to refresh your data should be refreshed in order to remain relevant
Why quick and dirty research has a limited lifespan
How engaging journalists with exclusive data can yield better results
Planning early is critical to avoid rushed research processes
Chapters
08:10 - Data Storytelling: The Importance of Data in Communication
10:33 - Successful Examples of Data Storytelling
13:34 - Challenges in Data Storytelling
16:30 - Aligning Data Research with Business Goals
19:27 - Funding and Cost Considerations for Research
24:30 - Understanding Research Costs and Sample Sizes
30:38 - The Importance of Data Storytelling
38:33 - Maximizing the Longevity of Data
40:54 - Key Recommendations for Effective Data Use
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