In 2024, the US clocked over 921,000 consultants in the workforce. People want more flexibility in work, to be their own boss, and to do the work they LIKE to do. Getting to speak with and learn from other consultants like Roberto Munoz has been one of the best things to happen to my consulting career, and I'm so excited to share every little piece of knowledge with you all in our latest episode of the Smart in Public Podcast. Thank you Roberto for being so transparent in this episode about the good and the bad across consulting, and for keeping us giggling throughout the conversation.
Episode Description
In episode 26, the Katies welcome Roberto Munoz, CEO of Munoz Communications, to give our listeners a crash course in comms consulting. This episode comes at a time when we're seeing a flood of top communications talent leave the corporate world to become consultants, and Roberto is the perfect guest to help set anyone -- from the seasoned consultant to the consultant curious -- on the right track for building a client pipeline, identifying what services you want to offer, how much to charge, how to evolve with the market, and even how to simply get started.
Chapters
00:00 - Introduction to Roberto and Boysen's Consulting Journeys
02:56 - The Rise of Consultants in the Market
06:12 - Navigating Imposter Syndrome
08:35 - Building a Personal Brand
11:56 - The Importance of Community
14:53 - Pricing Strategies for Consultants
17:56 - Testing Ideas and Feedback
20:57 - Final Thoughts and Audience Questions
35:18 - The Deconstructed Agency Model
38:03 - Fractional CCO: A New Approach
41:31 - Navigating the Consulting Landscape
44:49 - Building Relationships with VCs
47:57 - Finding Clients and Opportunities
49:05 - Starting Your Consulting Journey
52:11 - Leveraging AI in Consulting
56:54 - Essential Tech Tools for Consultants
Have a question, guest idea, or a topic recommendation? Email us at hello@smartinpublicpod.com.
Share this post