Long-time friend and everyone’s favorite startup journalist
joins the Katies in this episode of the Smart in Public podcast. Alex is well-known for being every PR person’s go-to for startup news at Forbes, so when he launched we knew we were going to have a great conversation around the shifts in traditional media, where (and who) the good stories are coming from, emerging trends in venture capital, and his vision for the future of Substack and the Upstarts Media brand.The big topic on the table was getting a better sense of the direction startup news reporting is heading — from industry predictions all the way down to some real tactical stuff like how to pitch Substack journalists.
We’d also be silly not to cover the challenges of navigating the media landscape, the role of AI in journalism, best practices for pitching stories, and what makes a compelling startup narrative — so we did.
Thank you so much Alex for coming on the pod!!
Subscribe to Upstarts Media here: https://www.upstartsmedia.com/
Follow Alex on Twitter: @alexrkonrad
Chapters
03:56 - The Vision Behind Upstarts Media
07:56 - Navigating the Media Landscape: Choosing Stories Wisely
12:01 - The Role of AI in Journalism
14:59 - Advice for Comms Professionals in a Changing Media Environment
19:59 - What Makes a Compelling Founder Story?
25:46 - Global Relevance in Startup Stories
28:14 - Spotlight on Underrated Startups
29:35 - AI's Impact on Healthcare and Beyond
32:23 - The VC Landscape: Trends and Insights
33:53 - Emerging Managers in Venture Capital
36:13 - The Evolution of Investment Strategies
38:07 - Substack Recommendations and Insights
40:59 - Future Directions for Upstarts Media
